One's eyes over the pages a minute to read how many words? The depth of the black and white paper with different blackness how much ink, the eyes will feel comfortable? How to improve the texture of the paper, paper and materials to pay more attention to environmental protection? How to give consumers more enjoyment of beauty?...... The answer in the wonderful performance as special paper.
Special paper is paper pointer comparison for a particular purpose, performance and high added value, special paper can be divided into the traditional special special paper and special paper. The traditional specialty paper can be used in special packaging, label printing, decoration and other purposes, special needs special paper processing ability unique and specialized technology and manufacture, usually the market capacity is small, such products often have their unique properties. With the development of packaging industry, the domestic market demand for specialty paper is more and more big, special paper has become a important product in the paper, there are more and more varieties, the scope is expanding. In order to let the readers have a better understanding of the special paper, the author tries to make a brief analysis on the current situation of specialty paper market and development prospect.
At present, with the rapid development of domestic economy, the paper through the image display, communication information the growing demand for specialty paper industry has developed rapidly, despite the phenomenal growth of the usage of special paper, the number of personnel engaged in specialty paper sales also increased, but the current development of specialty paper market is not optimistic facing the grim situation, several aspects of the.
China's specialty paper industry is still in the imitation stage, has not formed its own characteristics. From the current development situation of specialty paper in China, China's special paper mostly in the imitation stage, has not formed its own characteristics. The sensitive degree of enterprises has become a key new specialty paper companies can profit to a great extent, while the domestic specialty paper enterprises of special paper foreign imitation has the dependence, independent research and development ability is not strong.
China's specialty paper production is low, can not meet the market demand. Domestic specialty paper production is very low at present, far failed to meet China's need to use a special paper. Special paper performance and wide application range, high added value, the domestic small and medium-sized production of specialty paper mill in technology can not meet the growing needs of the market, there is a big gap in domestic specialty paper supply.
Compared with the foreign powers in China paper, special paper industry competitiveness is not strong. At present, the domestic specialty paper and paper products in the performance of functional paper, behind the United States, Japan and European countries, there is not a small gap and powerful than paper. The development of specialty paper market abroad is relatively mature, many multinational group to enter the Chinese specialty paper market, R & D ability of foreign companies with strong economic strength, strong and special paper on the great impact of high-quality China specialty paper market, domestic specialty paper production enterprises are facing tremendous challenges. Therefore, to accelerate the development of China own specialty paper and paper products, participate in international competition in the market is Chinese special paper enterprises to improve the competitiveness and influence of the product is a pressing matter of the moment.
The use of industrial advantages to actively respond to
"Opportunities and risks", although China's specialty paper industry is facing some difficulties, in the face of fierce market competition, we based on their own, but also find the development of domestic enterprises special paper advantage, "know thyself, know yourself, know a powerful rival, also saw their own advantages in the competition, will find their own the position, enterprises play the greatest potential.
The development of special paper, can play a superior geographical advantage. The special paper is of high technical content and high added value, economic benefits is generally higher than ordinary paper twice as high to a few times, and is widely used in industry, agriculture, medical, food, senior layout, decoration, watermark and other fields, is a great potential for development of paper. Special paper in China has great development space, has the geographical advantage of the domestic specialty paper manufacturers, to reduce the transportation cost and the price of imports cost by geographical conditions.
China's specialty paper industry is the emergence of a number of characteristics of the business. After several years of development, the domestic specialty paper industry by adjusting the development, optimization and innovation, the emergence of a relatively complete variety, with the characteristics of enterprise competitiveness in the specialty paper market in China, some products have begun to export.
At present domestic specialty paper in some varieties has occupied the leading position in the domestic market, but the special paper with high technology content in some, there is a certain market in domestic and foreign products is still dominant. So, to increase the speed of technology development, the domestic specialty paper can better capture the market, have a competitive advantage, has a larger space for development, which is the direction of enterprise development.
The domestic specialty paper printing level gradually mature. For printers, customers tend to the level of special printing paper to determine its technology level, in the special paper just entered the China, to production of the printing business is not much, and all kinds of problems emerge in an endless stream. A few years later, the domestic printing factory has accumulated a wealth of experience, growing more and more mature in the unceasing exploration, there is no doubt that in the era of paper materials change rapidly, dare to try and forge ahead to make the printing plant in an invincible position.
Seize the opportunity to find a new starting point
Although the development of China's specialty paper industry is facing severe challenges, but with the development of economy, there will be more people to pay attention to the special paper industry, we should exert their own advantages, and find out the gap between foreign specialty paper industry, try to find the market demand for the development of the Road, seize opportunities, get first-hand information products, there are plans to carry out some technical reserves. Who can quickly grasp the market opportunities, in the growth stage of products began to increase R & D efforts before the product did not enter the mature market intervention, who could win the market space. To understand the information of specialty paper products as soon as possible, should strengthen the domestic and foreign market research, tracking and analysis work, strive to obtain more first-hand information, establish close cooperation between the second and the related domestic industry leading enterprises, timely capture of information and data collection. Due to the complexity of the market and the long research period and other factors, it is difficult to grasp the new development of the specialty paper the time to enter the market, so the advance of research on some China may enter the market for special paper products, as a technical reserve, once the time is ripe, can quickly intervene in the market, so that enterprises gain the initiative in the market competition.
We should do product planning, formed its own characteristics in imitation. Specialty paper production enterprises should make the appropriate production planning, towards product transformation and technology development direction, I believe a good space can establish domestic specialty paper industry survival and development. The domestic specialty paper enterprises should strive to adjust product structure, increase the training of specialized technical personnel, special paper product development efforts, to form their own characteristics in the copying process, finally formed with independent research and development of specialty paper research team.
The domestic specialty paper enterprises should be based on the market, according to the needs of consumers, design a high quality and inexpensive special paper and suitable for the environmental requirements of the variety, novel style. Strong economic strength, reasonable inventory level, keen fashion sense, diversified sales network and excellent pre-sales customer service system, are winning the road management specialty paper.